February 19, 2015
We’ve all done it. Asked a question of a sales clerk only to have them point to the sign in front of us that has the answer we were looking for. That’s because we were on autopilot and since there was someone right there that we could ask, our brain stopped trying to find the answer any other way.
How many signs do you have on your selling floor right now? Are they all necessary? Are any beyond their ‘due date’ and should be taken down? Do they all coordinate with each other? The more signs you have up, and the more disparate the sign designs, the more likely your customers won’t read any of them. Their brains will simply bypass the signs because it takes too much time and energy to make sense of them.
With well-designed signage—signs that are simple and consistent in design—you can actually train the customer to read and (quickly) interpret your signs. Read more