Museum Store Association Privacy Policy

Information we collect
MSA collects information to provide better services to all of our members. When you become a member of MSA you provide personal and institutional information that is saved in our secure database and is only used by MSA to communicate with you about MSA news, programs and events. MSA will not sell, distribute or exchange information that is collected when you purchase a membership or product on our website without your permission. The information you provide when you register as a member is viewable only by MSA members and staff in online forums and during the processing of MSA business.

How we use information we collect
MSA uses the information members provide to improve our products and services and to provide tailored content based on your membership type, geographic location, type of institution and other ways of segmenting our membership database.

When you contact MSA we may keep a record of your communication to help solve any issues you might be having. We may use your email address to send news relevant to the museum store industry, and to inform you about upcoming events, programs and new services. You can unsubscribe from MSA emails at any time.

We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.

Privacy choices
MSA’s goal is to be clear about what information we collect so that you can make choices about how it is used. You can review and control information that appears in your member account, opt out of MSA emails and choose who you communicate with in MSA forums.

MSA forums let you share information with others. When you share information in an MSA forum it is secure and not available publicly.

Accessing and updating your personal information
You can access and update information in your membership account online at any time. If your information changes, we encourage you to update it quickly or to delete it.

MSA stores information in a manner that protects it from accidental or malicious destruction. When you delete or update your information, changes may not be immediately visible in online forums and MSA emails may not reflect your changes. On the next safe backup cycle information is updated and subsequently displayed on the MSA website and in our email system.

Information we share
We do not share member information with companies, organizations or individuals outside of MSA unless we first have your consent to do so.

Your information may be shared with mobile application administrators so that you can access MSA’s apps. You will be informed whenever there is an MSA app that is available for your use.

We will share personal information with companies, organizations or individuals outside of MSA if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

  • meet any applicable law, regulation, legal process or enforceable governmental request.
  • enforce applicable Terms of Service, including investigation of potential violations.
  • detect, prevent, or otherwise address fraud, security or technical issues.
  • protect against harm to the rights, property or safety of MSA, our users or the public as required or permitted by law.

We may share aggregated, non-personally identifiable information publicly and with our partners, such as research providers and consultants. For example, we may share information publicly to show trends relating to the museum and retail industries.

If MSA is involved in any merger or management change we will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.

We may provide lists to loyal sponsors or advertisers as part of marketing packages.  MSA requires that the mailing list be directly transmitted to an established bonded third-party mail house.

Information security
Your information is protected to the greatest extent possible from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. Your information is encrypted and MSA staff and consultants review storage and processing practices on a regular basis, including physical security measures to guard against unauthorized access to systems.

We restrict access to personal information to MSA employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

When this Privacy Policy applies
MSA’s Privacy Policy applies to all of the services offered by MSA and affiliates who provide services offered on other sites.

Compliance and cooperation with regulatory authorities
We regularly review compliance with our Privacy Policy. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice. We will also keep prior versions of this Privacy Policy in an archive for your review.

Updated August 1, 2014