COVID-19 Alert: MSA FORWARD Cancellation 

Your MSA Board of Directors has voted to cancel MSA FORWARD 2020.

As you may know, restrictions on group gatherings by Ohio’s Governor and the CDC make it impossible for our in-person conference to proceed.

MSA is actively exploring new ways we can provide, virtually, the key components from MSA FORWARD 2020. We are still continually striving to provide valuable opportunities for our members to connect, learn, and do business. We hope by mid-April or earlier, we will have full clarity and a resolution in place and we will share all details with you.

This is an unprecedented time for all of us and we are navigating it the best we can. Please be assured that we are working diligently to provide the best possible outcome for you. We ask that you afford us the time needed to make that possible.

In the end, the collective strength and unity of our MSA community will allow us to persevere. We are touched by the messages of support from so many of you.  We need to all support each other over the coming weeks and months.

Please send any questions about this cancellation directly to the MSA Staff Team:

Rock and Roll at MSA FORWARD!

Save the date for our next Retail Conference & Expo: April 23-27 in the “Rock and Roll Capital of the World.” Whether viewing Monets and Picassos at the Cleveland Museum of Art or rocking out to music legends inside the Rock and Roll Hall of Fame, Cleveland is a city that mixes equal parts grit and sophistication.

Join fellow nonprofit retail professionals from around the world at this annual gathering to connect, learn, and do business. MSA will leverage its trusted relationship within the industry to assemble a line-up of expert speakers who will teach you how to become a Retail Rock Star. Discover the latest nonprofit retail trends and most innovative new strategies you can use to improve your cultural institution. Explore the expo hall to rock out with new vendors and ensure you’re offering the most cutting-edge products available!

Download the Attendee Prospectus!

Download the Attendee Prospectus to discover everything you’ll experience at MSA FORWARD! Browse the breakout sessions to learn what insights you’ll bring back to your cultural institution. Check out the Excursions to see Cleveland’s cultural offerings that you’ll have the chance to explore. The MSA FORWARD Attendee Prospectus is your all-in-one guide to all the exciting activities taking place in Cleveland, Ohio!

Justify Your Attendance!

Do you want to attend the MSA FORWARD 2020 Conference but need approval from your supervisor? MSA understands that budgets are tight and travel funding is sometimes difficult to secure-that’s why we’re providing you with a toolkit to help justify your attendance at this year’s event!

Hear from last year’s attendees!

The MSA Conference benefits outweigh the cost and this year was awesome. As a veteran in my field of work, I still find new ideas and meet new people to build my network.

Barbara LenhardtDeputy Chief of Retail, National Gallery of Art

MSA FORWARD is essential for any nonprofit retail professional and the businesses that provide goods and services to the MSA community. This annual event is the PLACE to connect, learn and do business during a jam-packed five days!

Stuart HataDirector of Retail Operations, Fine Arts Museum of San Francisco

This was my first MSA FORWARD event as a new vendor. I felt so welcomed by both buyers and other vendors at this event. We also are a nonprofit organization, unique for a vendor, it was so refreshing to meet buyers who could understand and appreciate that. They were interested in my product and our story and i felt welcome!

Richard SullivanBusiness Development Manager, Chicago Lighthouse
Contact Us

Have a question about the Conference & Expo? Reach out to us at:

(202) 367-1106

Housing Alert!

Please do not make any reservations through any unknown housing or travel company. Any phone calls soliciting you regarding your hotel reservation is not authorized by MSA and MSA cannot help you if you book rooms through these groups. Reservations made by these unaffiliated groups may appear to be for lower rates, however they may be illegitimate, have unreasonable cancellation or change penalties, or be completely non-refundable.

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