Experience the value of personal face-to-face interactions with prospects and customers. Museum store buyers and managers are constantly trying to stay ahead of the competitive landscape by offering the most innovative products and services. MSA FORWARD provides an exclusive opportunity to meet new prospects and expand your professional network by exposing your products and services to the hundreds of attendees who will be walking the expo floor during this annual event.

Make the most of this opportunity by enhancing your brand awareness with our creative packages of booth space and sponsorships!

Sam Edidin

Sam Edidin

Account Manager

For more information on exhibiting or sponsorship opportunities, please contact Sam Edidin at sedidin@museumstoreassociation.org or 312-673-5685

Sponsorship Opportunities

Click here to download the 2019 MSA FORWARD Vendor & Sponsorship Prospectus!

Vendor Opportunities

Due to the overwhelming demand for space on the expo floor, we are no longer able to accept reservations to be added to the wait list. However, if you are still interested in expanding your brand exposure at MSA FORWARD, there are a variety of creative sponsorships for all price ranges still available. If you are interested in sponsoring, please contact Sam Edidin at sedidin@museumstoreassociation.org or 312-673-5685.

If you are interested in reserving expo floor space for the 2020 MSA FORWARD, please click here.

NOTE: Companies are required to be a member of MSA to exhibit

Vendor Move-In:

Friday, March 29, 2:00 pm – 8:00 pm
Saturday, March 30, 8:00 am – 12:00 pm

Expo Hall Open:

Saturday, March 30, 1:30 pm – 5:30 pm
Sunday, March 31, 9:00 am – 4:45 pm

Expo Hall Move-Out:

Sunday, March 31, 5:00 pm – 8:00 pm
Monday, April 1, 8:00 am – 12:00 pm

Vendor Options:

  • 5′ x 10′ Booth: $1,900 (SOLD OUT)
  • 5: x 15′ Booth: $2,700 (SOLD OUT)
  • 5′ x 20′ Booth: $3,500 (SOLD OUT)
  • 10′ x 10′ Booth: $3,500 (SOLD OUT)
  • 10′ x 10′ Premium Booth: $4,000 (SOLD OUT)
  • 5′ x 30′ Booth: $5,100 (SOLD OUT)

All Vendor Options Include

  • One (1) registration for staff
    • Additional booth staff can be added for $135 per person
  • One (1) six foot draped table, 2 chairs
  • ID Sign
  • Company profile listing in the expo app
  • Recognition in the program book & expo guide
  • Listing on the event website linked to company URL
  • Pre and post expo attendee list
  • Exhibitor ribbons for staff

FAQ’s and Vendor Resource Center

To view the Exhibiting Vendor Webinar recording, please click here.

To follow along with the webinar and access the links provided, please view the slides and resource documents here:

Agenda | Slideshow

Important Deadlines:

What is the best way to reach the MSA team?

Elizabeth Eppinger, Tradeshow Manager

Expo and sponsorship questions, including service kit, sponsorship items, and invoices.

+1 202-367-1138


Sam Edidin, Sales Manager

Purchasing Expo Booths and Sponsorships.

+1 312-673-5685


Allison Isch, Registration Team

Any inquires about excursions and booth staff registrations.

+1 202-367-1173


Lyles Morgan & Kiersten Kochanowski, Membership & Operations Team

Any inquires for membership, non-members, and account logins.

+1 202-367-1106


What are the show hours?

Friday, March 29  
Vendor Move-In (Optional) 2:00 pm – 8:00 pm
Saturday, March 30  
Vendor Move-In 8:00 am – 12:00 pm
Expo Open 1:30 pm – 5:30 pm
Sunday, March 31
Expo Open 9:00 am – 4:45 pm
Vendor Move-Out 5:00 pm – 8:00 pm
Monday, April 1
Vendor Move-Out (Optional) 8:00 am – 12:00 pm

All exhibits must be open and staffed during the show hours.  Exhibiting Vendors’ representatives will be allowed into the exhibit hall one hour before opening on all show days.  Vendors will be required to exit the exhibit hall as soon as the show closes each day.

How can vendors reach us during the show with questions?

We will have a text phone number that vendors can use to text us questions throughout move-in, move-out and the show.  The number for our exhibits cell phone where vendors can text us onsite will be distributed closer to the conference.

I can’t find my membership login, who do I contact?

Please contact our membership and operations team to reset your password for your MSA login or to learn more about Vendor Membership for the coming year. You can contact our team at info@museumstoreassociation.org or +1 202-367-1106.

As a reminder, a vendor must be a member in order to be included in the MSA FORWARD conference.

Where was my booth in 2018? What was the size?

You can find the past years floorplan here: MSA FORWARD 2018

How do I view the current floor plan?

To view the floor plan for the 2019 floor plan, please use this link: MSA FORWARD 2019.

What are the rules & regulations?

The rules and regulations can be found here.

When can I start to register my booth staff?

Vendor registration is open. Registration is available online via this link: MSA FORWARD 2019 Registration. Registration codes will only be available to vendors that have paid for their expo booth in full.  Registration codes are sent every Wednesday leading to the conference.

For general registrations inquiries or any questions about your registration codes and process, please contact our events team at events@museumstoreassociation.org or at (202) 367-1173, Monday – Friday 9:00 am – 5:00 pm ET.

Can I change my company name?

Yes, please contact Elizabeth Eppinger at expo@museumstoreassociation.org to change the name of your company.

A member company can have any version of the company name, or shortened company name on their badge.  What they can’t do is have one of their companies that’s not an MSA member as a badge name.

How many complimentary badges do I get with my booth?

Vendors receive one (1) complimentary full conference badge per 5×10 and an additional badge for any booth over 50 sq ft of exhibit space.

Additional badges are added to your allotment based on any sponsorships that your company purchases. Please find the sponsorship prospectus here.

If you find that you need additional badges after your allotment of complementary registration badges, You will able to purchase Exhibiting Vendor Full Conference Registrations at the discounted rate of $135. You will only receive the code to redeem the additional registration code if your company is paid in full.

Please note that vendor reps who give their badges to an attendee in order for the attendee to gain access to the Exhibit Hall prior to the open times, at the discretion of MSA, lose part or all of its company’s priority points, and may entirely lose the privilege of exhibiting in future MSA shows.

How do I pick up my badges?

Vendor badges will be available at the registration desk in the Town & Country San Diego. Only Vendors that are registered will have badges printed. If you are not registered, you will be registered onsite by our registration staff.

To see if you are already registered, please contact our events team at events@museumstoreassociation.org or (202) 367-1173.

How do I get a Visa letter to attend as an international attendee?

If you are in need of an invitation letter in order to obtain a Visa to MSA FORWARD, please contact our registration team at events@museumstoreassociation.org. Please note, that an attendee must be fully registered and paid in order to obtain an invitation letter.

How much does it cost to exhibit?

The Expo Floor is currently SOLD OUT. To get on the waitlist for the expo hall, please contact Sam Edidin at sedidin@museumstoreassociation.org.

Pricing is broken down below:

  • 5’x10’ Booth: $1,900
  • 5’x15’ Booth: $2,700
  • 5’x20’ Booth: $3,500
  • 10’x10’ Standard Booth: $3,50
  • 10’x10’ Premium Booth: $4,000
  • 5’x30’ Booth: $5,100

How do I download the attendee list?

Vendors will be sent the attendee list one pre-conference and once post-conference. All attendee lists will include first and last name, company, title, physical mailing address and, e-mail address.

The pre-conference attendee list will be sent out three weeks prior to the conference, on March 7, 2019. The post-conference attendee list will be sent up to two weeks post conference.

Who can I contact for Lead Retrieval questions?

We are currently not offering lead retrieval services at MSA FORWARD 2019.

When does my exhibit have to be set-up by?

All exhibit booths must be set-up by 12:00 p.m. on Saturday, March 29.  If an exhibit is not set-up by 12 pm on Saturday, MSA reserves the right to re-assign such space to another vendor or to make such other use of the space as deemed necessary or appropriate (i.e., MSA may lounge the booth). MSA reserves the right to set-up the exhibit or remove the freight from the booth at the vendor’s expense.

What are the move-in hours?

Friday, March 29  
Vendor Move-In (Optional) 2:00 pm – 8:00 pm
Saturday, March 30  
Vendor Move-In 8:00 am – 12:00 pm

All exhibits must be set-up by 12 pm on Saturday, March 29th. Vendors may remain in the hall to work, but all activity must be confined to the vendor’s booth space. Please have all crates and cartons unpacked so that they may be moved to storage to keep the aisles clear. Your cooperation assists us in an orderly move-in.

What are the move-out hours?

Sunday, March 31
Vendor Move-Out 5:00 pm – 8:00 pm
Monday, April 1
Vendor Move-Out (Optional) 8:00 am – 12:00 pm

Empty crates are returned to your booth after the show closes Sunday, March 30. No empty boxes may be stored in the exhibit area or in the service aisle due to Fire Marshal regulations. Vendors may not begin packing equipment, supplies and literature until the show closes Sunday, March 30 at 5 pm.  Any vendor who begins dismantling their display before the close of the show may lose part or all of its company’s priority points and may entirely lose the privilege of exhibiting at future MSA shows. Exhibits must be fully removed by noon, Monday, April 1.

Can I bring my children?

Children under 18 years of age are NOT allowed on the show floor or in meeting rooms at any time. Admission to MSA’s networking events is strictly limited to adults 21 or older. MSA does not provide childcare at the show.

What is the attire for the show?

The way we state it in all our materials is “Although The MSA Show is a place of business, business casual attire is welcome.  Attire for the Kick-Off Party and After-Show Party is casual.”

Is there wireless in the Exhibit Hall?

No, MSA is currently not planning to provide wireless in the expo hall. If you need to use wireless to run presentations or do “mission critical” items then vendors need to purchase their own dedicated line through Edlen. Information can be found in the service kit.

I can’t find the Service Kit Link?

The expo Service Kit will be provided by Shepard directly. The service kit will be released in mid- to late January 2019.

Only vendors that have paid for their expo booth in full will be given access to the service kit and materials in the kit.

Where do I ship my booth, supplies, etc.? When can my items arrive?

Please refer to the shipping section for shipping, material handling forms and the targeted floor plan for instructions and rates. The Vendor Services kit will be distributed to all vendors in mid- to late January. Only vendors that have paid for their expo booth in full will be sent the expo service kit.

There are many options to ship items that will be laid out in the service kit, including options to ship through Shepherd, ship direct to show site or to hand carry items onto the expo floor.

Shepard will accept crated, boxed or skidded materials beginning, Friday, March 1, at their advance warehouse. Material arriving after Friday, March 22, will be received at the warehouse with an additional after deadline charge.

Shipments sent directly to the hotel, Town & Country San Diego cannot arrive prior to Monday, March 24, 2019. The longer the packages are held by the hotel, the higher the drayage cost will be.

It is expected that vendors have or purchase adequate insurance to protect against all perils.  Your insurance agent should be consulted to ensure that you have secured adequate coverage.

When can I book my housing?

Housing information can be found on the MSA website for the conference. To find information, please use this link: MSA FORWARD 2019 Travel & Housing Information.

How can I / someone from my company speak at MSA FORWARD?

Educational proposals will open up in the Summer of 2019 for MSA FORWARD 2020

What is the official conference hashtag?

The official hashtag to be used on social media is #msaforward19.

Are there sponsorship opportunities for vendors?

Yes, vendor members may participate in MSA FORWARD 2019 as a sponsor regardless if your company is an exhibiting vendor or not. You can find the Sponsorship Prospectus here.

Please note, all sponsorships that have * indicates that you must be an vendor in order to sponsor that opportunity.

Is there meeting space available for vendors?

Yes, there is meeting space available at MSA FORWARD 2019, but it is limited.  Space is offered on a first-come, first-serve basis and is complimentary to all vendors. Requests can be made by contacting Lisa Billock at events@museumstoreassociation.org.

How do I check the status of my booth payment?

You can contact Elizabeth Eppinger at expo@museumstoreassociation.org or +1 202-367-1138 to find out the status of your invoice or obtain a copy of your company invoice.

What is included in my booth?

MSA includes the following with each booth:

  • 8’ high black back drape
  • 8’ high side black dividing drape
  • 6’ dressed table
  • 2 chairs
  • 1 wastebasket
  • ID Sign with company name and booth number
  • Vendor listings online and in the onsite program

Is there a mobile app for the show?

How do I order tables, chairs, carpet, electricity, plants, set-up labor etc.?

All of these items can all be ordered through the General Services Contractor which is Shepard.  Order forms will be in the Vendor Services Kit which will be sent out to all paid vendors. If you’ve exhibited at any other show that also used Shepard, and placed your orders online, you will be able to quickly re-order items from you previous orders.

Contact Shepard with any questions:  losangeles@shepardes.com and 909-212-7240.

Where is lost and found onsite?

Lost and Found is located at the MSA registration/information desk at the Town & Country San Diego. At the conclusion of the show, all unclaimed items are left with the Town & Country San Diego.  Contact them at +1 619-291-7131.

Will there be security onsite?

MSA will provide security overnight at MSA FORWARD. Security guards will roam the show floor and provide perimeter/roving security. Badges or wristbands will be required to gain entrance. The service kit and other pre-show materials will include onsite contact information to non-emergency situations.

What are the future dates for The MSA Show?

MSA FORWARD dates will be announced at a later date.