Shop Talk: How Museum Retail Stores Elevate Visitor Experiences (DATA) A museum’s retail shop can have a much bigger impact on guest satisfaction than leaders may realize. Here’s the data. The research is clear: These experiences can play a...
By Jonathan Ochart, Founder & CEO of The Postcard Agency Everyone has a story to share, and anyone and everyone with an email account has the ability to pitch their stories to the media. You can only imagine how fatigued reporters feel after sifting through a...
Making Sense of Retail: Part I How Retailers Can Optimize the Brick-and-Mortar Experience for End-Users SUCCESSFUL RETAILERS RECOGNIZE the importance of delivering retail environments that enhance the experience for their customers. With so many options and channels...
Mission Made: How Museum Stores Are Embracing Sustainability and Inclusivity When most people think of museum stores, they likely envision shelves filled with postcards, magnets, and keychains featuring famous artworks or other exhibits. In recent years, however, many...
Using Microcopy to Guide Your Users to Checkout This article is reposted with permission from the Association for Cultural Enterprises (ACE) and author, Zosia Poulter. Little prompts and nudges can make a world of difference when it comes to the online checkout...
’22 In Review – What a Year It’s Been for our Museum Store Community! It’s hard to believe that 2022 is almost at a close. While some are happy to move on into a new year, I feel a sense of amazement at what we accomplished in what can only be called...