color blog

Eight Tips to Color Your Shop Effective!

Are you using color to your advantage? As one of the most powerful elements of design, the colors you use can have a profound effect on your customers and their physiological and emotional response to your space.

Here are six tips to keep in mind when you choose colors: Read more

oil paint museum storeSM

10 Areas of Focus for Your Museum Store Audit

A little refurnishing and repurposing every year can go a long way in a tired space. And even an energetic space full of vitality can benefit from a redo every so often. You can conduct your own audit or bring in a professional. If you can’t see the forest for the trees, we recommend the latter! Do whatever works to help you keep things interesting for your customers. You and your staff will feel the renewed energy of the space, as will your cash register.

Telling stories by interweaving textures, utilizing hot new finishes for walls and floors, and creating the unexpected ensures that your store becomes a destination in and of itself, not just a side trip while in the museum. Read more

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Educational Products

The excitement of learning something new should not stop when visitors leave your museum. Offering guests educational products is one way they will both remember their stimulating trip and enhance and extend the experience of your institution.

“People want to learn something new. Anything that makes them say, ‘hmm…I didn’t know that’ is what you’re looking for, and chances are, if they say that, then they’ll buy the product,” says Kay Kay Zimmerman of GrandmasUnplugged. Read more