The Chazen Museum of Art, located on the University of Wisconsin-Madison campus, underwent a major expansion and remodel project that opened in Fall 2011. Unfortunately, while the store was given a bigger space, it continued to operate in the red and was not able to find its voice or leverage the added media attention or visitorship into an increase in revenue. The store was disorganized, both in the sense of product selection and how that product was merchandised. I came on as museum shop manager in November 2013. Within a week of taking on the retail management for the Chazen I knew I had a huge challenge ahead of me. Read more
If you haven’t already, it’s time to start considering your holiday decorations for 2014.
Who doesn’t like a little seasonal sparkle to set the mood for holiday shopping?
With that in mind, here are five trends for the 2014 holiday season, ranging from formal, to more natural. Take your pick for what bests suits your shop style! Read more
Who doesn’t love a great shopping bag? Like the treasures within, having your purchase wrapped up in beautiful gift paper, or put in a fun bag with a large graphic on the side can delight you and solidify a great shopping experience. Great packaging is also a key to strengthening brand identity and can have tremendous promotional impact.
Here are five ways to get the most out of your branded packaging. Read more
Are you using color to your advantage? As one of the most powerful elements of design, the colors you use can have a profound effect on your customers and their physiological and emotional response to your space.
Here are six tips to keep in mind when you choose colors: Read more
A little refurnishing and repurposing every year can go a long way in a tired space. And even an energetic space full of vitality can benefit from a redo every so often. You can conduct your own audit or bring in a professional. If you can’t see the forest for the trees, we recommend the latter! Do whatever works to help you keep things interesting for your customers. You and your staff will feel the renewed energy of the space, as will your cash register.
Telling stories by interweaving textures, utilizing hot new finishes for walls and floors, and creating the unexpected ensures that your store becomes a destination in and of itself, not just a side trip while in the museum. Read more
The excitement of learning something new should not stop when visitors leave your museum. Offering guests educational products is one way they will both remember their stimulating trip and enhance and extend the experience of your institution.
“People want to learn something new. Anything that makes them say, ‘hmm…I didn’t know that’ is what you’re looking for, and chances are, if they say that, then they’ll buy the product,” says Kay Kay Zimmerman of GrandmasUnplugged. Read more