MSA – Extend the Experience.

As professional retailers who work in non-profit institutions, MSA members have a unique perspective on what it takes to be successful. Your store is central to extending the visitors experience beyond the front doors and in to the community. Not many business have the dual mission to be profitable and act as a brand ambassador for the institution. When visitors choose to spend their time at your museum, zoo, botanic garden, library or other institution they have an expectation of quality. This extends to the the store as well. MSA’s goal is to provide you the ability to deliver a enjoyable, quality experience for every visitor.

As a business partner, MSA is a community of non-profit retailers who all have the same goal – to be successful. MSA is here to help you learn more about your profession, connect with other operators and vendors and to be your resource in the non-profit retail space.

MSA’s Mission

The MSA community advances the nonprofit retail industry and the professionals engaged in it through advocacy, education, and collaboration.

MSA’s Vision

Non-profit retail will be universally viewed as essential to the success of cultural venues and extending the visitor experience.


  • The annual MSA Conference & Expo is the premiere opportunity for nonprofit retail professionals and vendors.
  • MSA provides opportunities to connect online through the ShopTalk online community.
  • Learning sessions and local, regionally and a national networking events lets you connect with like minded professionals.
  • MSA’s eight local chapter participation and regional events are a great way for you to connect with colleagues in your area.


  • Webinars provide current information on trends as well as new ways to do business as a nonprofit retailer.
  • Museum Store magazine provides news and information for the non-profit retailer and vendor alike.
  • MSA Annual Conference & Expo Learning Sessions are designed specifically for buyers and vendors to be successful.

Conduct Business

  • MSA brings vendor and buyers members together to buy products, create new offerings and share ideas.
  • All members can connect online through ShopTalk.
  • Museum Store magazine is a great platform for vendors to advertise products directly to buyers.
  • MSA connects operators and vendors at regional events and the annual conference.
  • The MSA 2018 Retail Industry Report provides rich, actionable data the help operators make decisions based on industry research.