Museum Store Sunday

Museum Store Sunday is a global annual event celebrating the stores and their mission-related products which play a vital role in helping arts, cultural and nonprofit attractions educate and thrive. We encourage patrons to shop with conscience and purpose to support their local cultural institutions (especially while many museums recover after extended COVID-19 closures), and to find unique and educational gifts for their loved ones. Learn more here.

Since its launch in 2017, this annual museum store advocacy event has been growing and gaining global recognition. This year, more than 2,000 museums world-wide will participate – from all 50 states, 24 countries, and five continents!

Join us on November 26, 2023 to celebrate Museum Store Sunday. If you haven't done so already, register today!

Sign Up for Museum Store Sunday


  • Increase visibility for your store and online store by listing them in the Find a Store locator and Find an Online Store locator (available to registered participants only).
  • Enjoy access to a Marketing Tool Kit to help promote your Museum Store Sunday events—including social media graphics, signage and logos to display in stores and online, a press release template, talking points, a marketing to-do list, and a schedule of implementation.
  • Receive helpful communications with tips and reminders on how to market your participation in Museum Store Sunday.
  • It's a fun way to encourage people to shop! Last year, 74% of patron survey respondents said they were prompted to shop because of Museum Store Sunday itself, and 97% said they'd return for Museum Store Sunday the following year.


There are many ways for MSA vendors to support Museum Store Sunday. Participate by sponsoring a Museum Store Sunday email campaign or social media post, or partner with a store on an in-store or virtual event.

Vendor Resources and Opportunities