Membership

Recognition Awards

The 2021 MSA Recognition Awards acknowledge the essential role that nonprofit retail professionals and museum store vendors play in the success of cultural institutions. The awards provide MSA members with an opportunity to be recognized, and awarded, for the extraordinary work they do. Winning an MSA Recognition Award can go a long way toward advocating for your store internally or for promoting your products to buyers.

Congratulations to the recipients of the 2021 MSA Recognition Awards! See below to see a list of finalists and winners (voted on by MSA Education Advisory Group), who were announced at MSA FORWARD VIRTUAL on April 29.

Best Visual Merchandising

This award will recognize excellence in visual merchandising by an institution. Nominations are evaluated based on creative use of resources, collaboration, and how well the display extends the museum experience.

  • *WINNER!* The Charles Hosmer Morse Museum of American Art
  • Coastal Maine Botanical Gardens
  • Filoli Historic House & Garden

Best Product Development

The Best Product Development Award will recognize excellence in product development by an institution. Nominations are evaluated based on fulfillment of the institution’s mission, achieved sales goal, collaboration and marketing efforts.

  • *WINNER!* Japanese American National Museum
  • Milwaukee Art Museum
  • The Historic New Orleans Collection

Best Store Web Presence

Recognizing excellence in web presence by an institution. Nominations are evaluated based on collaboration, innovation, customer-need orientation and responsiveness, quality, and service.

  • *WINNER!* The National WWII Museum
  • Frank Lloyd Wright Foundation
  • New-York Historical Society Museum & Library

Best Marketing or Advertising

This award will recognize excellence in a marketing activity that showcased a museum store, brand, special event, or product for an MSA member. Nominations will be evaluated based on campaign creativity and innovation.

  • *WINNER!* North Atlantic Chapter of MSA
  • Krista Bermeo Studio
  • New-York Historical Society Museum & Library

Museum Store Sunday Special Event at an Institution

This award will recognize excellence in a Museum Store Sunday special event at an institution. Nominations will be evaluated based on creative elements used, how Museum Store Sunday mission/event focused the store or event is, any Museum Store Sunday collateral used, and its marketing plan.

  • *WINNER!* Milwaukee Art Museum
  • The Historic New Orleans Collection

Best Pop-Up Store or Store Special Event

This award will recognize excellence in a pop-up store or store special event at an institution. This year was particularly challenging for in-store events, and we know many institutions had pop-up locations due to new COVID-19 restrictions -- these type of submissions are highly encouraged this year. Nominations will be evaluated based on creative elements used, how mission/event focused the store or event is, ability to creatively pivot during tough times, any increase in sales or illustration of how event/pop-up kept sales from dramatically dropping due to COVID-19 restrictions, and the marketing plan.

  • *WINNER!* Customs House Museum & Cultural Center
  • Hermann-Grima + Gallier Historic Houses
  • High Museum of Art

MSA Vendor of the Year

The Vendor of the Year recognition will be awarded to a vendor who collaborates, works with, and supports the MSA. Nominations are evaluated based on collaboration, innovation, customer orientation, quality, and service.

  • *WINNER!* Applewood Books
  • Channel Craft
  • Maritime Tribes
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