MSA publications provide ideas and methods to help store operators and employees to do their jobs better. MSA has two internal print publications –  our biiannual Museum Store magazine, and the onsite program for our annual MSA FORWARD Retail Conference and Expo.  For information about advertising in the magazine, please click here.

Working with our publishing partner Routledge, we continually work to bring you these specialized publications. Routledge produces a wide range of products in a targeted set of fields, including anthropology, archaeology, museum studies and qualitative research.

Museum Store Association Retail Industry Report, 2022 Edition, eBook
Financial, Operations, Salary, and Best Practices Information for the Nonprofit Retail Industry

Member Price:  $350 (must log into member account to receive member rate)

Non-Member Price:  $480

Institutions who participated in the study are eligible for special pricing; please contact MSA at (202) 367-1106 or by email at

The 2022 MSA Retail Industry Report, the first edition since 2018, provides benchmarks and insights that enable nonprofit retail professionals and institutions to make smart business decisions and maximize sales in museum stores. It includes hundreds of pages of actionable information and over 200 tables, including comparisons by geography, size, gross sales and museum type against which you can compare your own store.

To purchase your digital copy, click HERE

Museum Store: The Manager’s Guide, Fourth Edition
Basic Guidelines for the New Museum Store Manager
February 2018 | 184 pages | 6.00 x 9.00
Paperback ISBN: 978-1-62958-031-9
eBook ISBN: 978-1-62958-032-6

The revised and updated Fourth Edition of Museum Store: The Manager’s Guide includes invaluable new tools not available in previous editions. Look for:

  • Updated information on social media and mobile shopping to help you maximize the value of these important channels
  • How-to’s for analyzing and measuring financial performance, visual merchandising, marketing, managing personnel and more
  • BONUS: Forms found in the book that you can download from the MSA website
  • New insights into unrelated business income tax (UBIT) and copyright issues

This practical guide is a “must own” resource for every back office. The eight-chapter volume includes a wealth of advice on best practices compiled by the MSA to help members become more successful in every aspect of their business. Get guidance from experienced store manager pros to help you correctly evaluate your store’s performance and get on track to boost every aspect of performance. If you add just one educational resource to your library this year, this book should be it! The information it contains is that valuable.

For the current Museum Store: The Managers Guide, Fourth Edition, click here.

The New Store Workbook, Third Edition
The Essential Steps from Business Plan to Opening Day

September 2014 | 200 pages | 6.00 x 9.00
Paperback ISBN: 978-1-62958-033-3
eBook ISBN: 978-1-62958-034-0

Here’s the resource that begins where the rubber meets the road in store performance. In 13 information-packed chapters, you’ll get all the forms, formulae and background information you need to successfully ramp up a new enterprise, taking it from a great idea to a successful opening day. Material is organized so that you can find the exact information you need fast – no getting bogged down learning about areas you already have under control. Step by step, this book will walk you through each and every process so you end up with a store far superior to what most start-ups are able to offer. 

  • Build a social media presence that increases loyalty
  • Locate and move your operation to the best e-commerce platform
  • Understand the best practices for selecting merchandise and developing products
  • Manage the perils and potential of satellite stores and online selling
  • Get tools you need to build a workable timeline for ramping up your operation

The New Store Workbook will quickly become the go-to, dog-eared guide everyone in your store is always referring to and following. The information in this volume can quite literally change your trajectory to success. Order your copy today!

For the current The New Store Workbook, Revised Edition, click here.


Numbers by the Book
A Financial Guide for the Cultural Commerce & Specialty Retail Manager

January 2014 | 96 pages | 5.50 x 8.50
eBook ISBN: 978-1-61132-876-9
Paperback + CD-ROM ISBN: 978-1-61132-875-2

Numbers by the Book is a step-by-step guide to the financial side of planning, opening and operating a successful museum retail operation. This 96-page gem is lavishly illustrated with tables and charts to guide you through the process of creating budgets, choosing a POS system, purchasing and measuring success. It includes 14 worksheets and forms to launch your museum store towards profit!



Marketing Cultural and Heritage Tourism
A World of Opportunity

Rosemary Rice McCormick (Author)
January 2014 |180 pages | 6.00 x 9.00
Paperback ISBN: 978-1-61132-877-6

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, it will teach you how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships, and tap into that “drive market” that consists of 85% of U.S. travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award from the Shop America Alliance.