From Want to Purchase: Analyzing Customer Desires, Motivations and Decision Making
"From Want to Purchase" is an engaging and insightful webinar series that unravels the complex dynamics of customer desires, motivations, and decision-making processes. Through data-driven analysis and psychological insights, this series empowers store managers to understand their customers better, optimize merchandising strategies, and create personalized shopping experiences that bridge the gap from desire to purchase. Join us as we explore the journey of customers from initial wants to informed decisions, leading to enhanced customer satisfaction and long-term retail success.
WEBINAR 1 August 23, 2023, 2PM Eastern
Cracking the Code: How the 4 Shopping Motivations Drive Retail Success
In this webinar, we will explore the four key customer motivations—need, impulse, education, and engagement—that drive shopping behavior and purchase decisions. By delving into the psychology behind these motivations, we will uncover effective strategies to cater to each customer type, enhance their shopping experience, and create a retail environment that resonates with their desires, ultimately leading to increased customer satisfaction and loyalty.
Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZEpduCtrzkpGtFPszU92wuErOVOQqAIRB8k
After registering, you will receive a confirmation email containing information about joining the meeting.
WEBINAR 2 November 1, 2023, 2PM Eastern
Demystifying Customer Choices: Insights into Customer Information Processing November 1, 2023, 2PM Eastern
In this webinar, we will explore the eight stages of customer information processing, from initial exposure to the final purchase decision. Attendees will gain valuable insights into how customers process and interpret information during their shopping journey, allowing businesses to strategically tailor their merchandising efforts to effectively engage with customers at each stage. Learn how to optimize your communication, build trust, and create a seamless customer experience that leads to higher conversions and store loyalty.
Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZMsdu6qrzgiGtPfkczHQ4CwCCSVz0yuksjf
After registering, you will receive a confirmation email containing information about joining the meeting.
WEBINAR 3 January 24, 2024, 2-3PM
Deciphering Customer Desires: How Customer Centric Assortment Planning Drives Results
In this webinar, we will delve into the art of customer-centric assortment curation and planning, emphasizing the importance of understanding customers' needs, preferences, and shopping behaviors. Attendees will discover how to create a seamless shopping experience by aligning product assortments with customer desires, ensuring that every product selection reflects the store's commitment to meeting and exceeding customer expectations. Learn how to leverage data-driven insights and customer feedback to optimize your assortment strategy, drive sales, and cultivate a loyal customer base.
Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZIkfuyvrDMpE9xQr3Hhm2t3BXLh4iSTNgfS
After registering, you will receive a confirmation email containing information about joining the meeting.
ONO MADE IN THE 191 provides Visual Merchandising coaching & consulting services to Independent, Museum and Institutional retailers, including store analysis, remodels, and new builds. Anne will work with you to create a space that delivers a positive, pleasant and shoppable.
customer experience while maximizing sales and profits.
MEMBER ACCESS
Become an MSA member for access to the Visual Merchandising Symposium.
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MORE INFORMATION
If you have questions, email communications@museumstoreassociation.org.