General Session Speakers

Opening General Session Speaker
Saturday, April 25, 2020 | 8:00 am – 9:00 am

robert-spector-2Robert Spector

Robert is an international bestselling author, speaker and consultant who has worked with numerous Fortune 500 companies worldwide. He is acknowledged as the leading authority on the Nordstrom company. Robert is the only one to have interviewed three of the four generations of Nordstrom family leadership. His three decades of studying this world-class, customer-obsessed company has yielded a series of books under the umbrella title of, The Nordstrom Way. The most recent version, The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture, was selected Top Business Book of the Year by Forbes magazine.

Closing Luncheon and Awards Ceremony Speaker
Monday, April 27, 2020 | 11:30 am – 12:45 pm


Karen Purves

Karen Purves is a communications expert specializing in Interpersonal Neurobiology principles and affective neuroscience findings. In the last decade, neuroscience has made incredible strides in understanding how the results of communication affect others’ thoughts, emotions and responses. During her presentations, Karen shares instantly usable tips for communication via email, phone, and in-person that can be applied internally with staff or externally for customer service, sales, or marketing.