Save the Dates for MSA Forward 2019, March 28 – April 1 in San Diego, CA.


MSA vendors are the trusted business partners of hundreds of museum store buyers across the globe.


Join MSA and AmericasMart for The Museum Collective

January 9-13, 2019, at The Atlanta International Gift and Home Furnishings Market

Click here for more information!

Save the Date! Museum Store Sunday – December 1, 2019

Visit the Museum Store Sunday website for details as they become available.

MSA’s New Strategic Plan: A Focused Set of Goals for 2016-2019
As a follow up to our management announcement, the Board of Directors is very pleased to launch MSA’s 2016-2019 Strategic Plan — a focused set of goals surrounding Young Professionals, Education, Advocacy, and Conference/Expo, that were developed to revitalize and refocus the Museum Store Association



In the Unlikely Event of an Emergency

December 10, 2018 By Dan Ayers-Price, Director of Retail, Key West Art & Historical Society Sitting on an airplane recently, I actually listened to the canned flight-safety spiel that we all have memorized and tend to ignore. It dawned on me that their choice of verbiage is designed to lessen our concern almost to the point […]


Countdown to — The Retail Super Bowl!

November 26, 2018 By Jennifer Barnella I can still hear my parents arguing. She said it, I swear. Well, I wasn’t in the room so, it doesn’t count! My sister and I would then snicker and go back to playing our Atari 2600, coloring with a well-loved pack of Crayola 64’s, or pulling each other’s hair […]


Why Advocacy for Museum Stores Is Important

October 22, 2018 By Stuart Hata noun: advocacy public support for or recommendation of a particular cause or policy. “their advocacy of museum stores” synonyms: support for, backing of, promotion of, championing of; argument for, push for; informal: boosterism of “his advocacy of nonprofit retail” The word “advocacy,” a noun defined as “public support for or recommendation […]


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