Save the Date! MSA FORWARD 2020 will be heading to the Rock and Roll Capital of the World, Cleveland, Ohio, April 23-27!


MSA vendors are the trusted business partners of hundreds of museum store buyers across the globe.


Join MSA and AmericasMart for The Museum Collective

January 15-19, 2020, at The Atlanta International Gift and Home Furnishings Market

Save the Date! Museum Store Sunday – November 29, 2020

Visit the Museum Store Sunday website for details as they become available.

MSA’s 2019-2022 Strategic Plan

The Board of Directors is pleased to share MSA’s 2019-2022 Strategic Plan – a focused set of goals surrounding Advocacy, Technology, Member Value, and Financial Stability.



Holy Toledo!

January 20, 2020 By Patricia Sampson, Stacey Stachow and Lilia Villasenor We’ve all heard of Toledo, Ohio, but did you know that it’s named after the holy city of Toledo, Spain? Hence the expression: “Holy Toledo.” Toledo in Spain is known as the “city of three cultures” because of the cultural influences of Christians, Muslims […]


Ethics as an Everyday Practice

January 6, 2020 By Blue Anderson The term “specialty store” is defined by as: A small retail outlet that focuses on selling a particular product range and associated items. Most specialty store business operators will maintain considerable depth in the type of product that they specialize in selling, usually at premium prices, in addition to […]


2020 New Year’s Resolutions

December 9, 2019 By Raymond McKenzie As the holidays race by in a rush of business and time with friends and family, it is also the time of year when people are looking at resolutions to improve their lives. Many will sign up for the gym, quit smoking, promise to eat better and commit to […]


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