Save the Date! MSA FORWARD 2020 will be heading to the Rock and Roll Capital of the World, Cleveland, Ohio, April 23-27!


MSA vendors are the trusted business partners of hundreds of museum store buyers across the globe.


Join MSA and AmericasMart for The Museum Collective

January 15-19, 2020, at The Atlanta International Gift and Home Furnishings Market

Save the Date! Museum Store Sunday – November 29, 2020

Visit the Museum Store Sunday website for details as they become available.

MSA’s 2019-2022 Strategic Plan

The Board of Directors is pleased to share MSA’s 2019-2022 Strategic Plan – a focused set of goals surrounding Advocacy, Technology, Member Value, and Financial Stability.



Visual Merchandising in Museums

February 17, 2020 By Catherine McGoldrick This article was originally published by the Association for Cultural Enterprises. Cultural Enterprises Academy A few months ago, I was in a premier visitor attraction shop (as I often am!) and noticed that, despite exiting through the gift shop, visitors were tending to drift through the shop and leave […]


What’s Next for MSA NEXT? An Interview With Kelli Davis, Store Manager for the Iowa Science Center

February 3, 2020 By David Duddy Editor’s Note: This article includes information from Aubrey Herr of The Walters Art Museum and Steve Santangelo from Popcorn Products. What is MSA NEXT? It is a group of young professionals within MSA that provides a resource and support for those beginning their careers in nonprofit retail, whether from an […]


Holy Toledo!

January 20, 2020 By Patricia Sampson, Stacey Stachow and Lilia Villasenor We’ve all heard of Toledo, Ohio, but did you know that it’s named after the holy city of Toledo, Spain? Hence the expression: “Holy Toledo.” Toledo in Spain is known as the “city of three cultures” because of the cultural influences of Christians, Muslims […]


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