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Featured Publications

Numbers by the Book cover image “Numbers by the Book: A Financial Guide for the Cultural Commerce & Specialty Retail Manager”

Available August 2010! Pre-order your copy of this new publication from MSA. "Numbers by the Book" will help you manage your store's finances—everything from creating budgets and projecting sales to setting prices and measuring store performance. Includes a CD-ROM of sample forms.

Knowledge Standards Self-Assessment CD image Knowledge Standards Self-Assessments CD

For MSA Members ONLY—New for 2010! Use this handy CD to rate your professional skills and measure personnel proficiency. At a glance, you'll be able to evaluate the areas within each of the eight Knowledge Standards where you can improve and identify future learning opportunities. Get all of MSA’s 43 Knowledge Standards self-assessment tools on one CD!

2009 MSA Retail Industry Report 2009 MSA Retail Industry Report

Order your copy of the indispensable industry guide for cultural retail operations! The 2009 MSA Retail Industry Report provides benchmarks, gives insight and enables you to make smart business decisions. In addition to focusing on financial, operations and salary information, the report provides highlights of best practices and marketing tips to help you measure your business in comparison to other nonprofit retail stores.

Cultural Commerce Business Glossary

New for 2010! An alphabetized collection of special terms and definitions commonly used within museum and specialty retail organizations in a four-page laminated format.

Cultural Tourism Terminology

New for 2010! An alphabetized collection of specialized terms commonly used in tourism communications and the travel industry in a two-page laminated format.

MSA Essential Knowledge Standards Bundle

For MSA members ONLY—Save money! Includes the Knowledge Standards Self-Assessments CD and both glossaries (Cultural Commerce Business Glossary and Cultural Tourism Terminology) at one low price!

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