Museum Store Association

Advertising Tools:

2010 Product News Rates
A Special Section in Museum Store magazine: MSA's Showcase of Speciality Store Merchandise

Issue	Ad Space/ Reservation/ Contract Deadline*	Ad Materials Deadline	Mail Date
Spring 2010	2/8/10	2/11/10	3/12/10
Summer 2010	5/24/10	5/27/10	6/25/10
Fall 2010	8/9/10	8/12/10	9/10/10
Winter 2010	10/29/10	11/3/10	12/3/10

Full-Color Ads	Discounted Member/Affiliate Rates		Nonmember Rates
Full-Color Ads	1x	2x - 4x	1x	2x - 4x
Double-wide Product Category Ad	$590	$530	$770	$695
Product Category Ad	$325	$295	$425	$385

Product Category Ads
All 2010 Product Category ads will be posted on the MSA Web site! Ads are indexed by category (see below). Advertiser must choose one category; if advertiser does not indicate category selection, MSA staff will choose the category.

Product Category Ad Specifications
1.5" x 1.5" full-color image of product
Company name
20-word description
Phone number
Fax number
E-mail address
Web site address

Product Categories
Apparel / Accessories
Books & Related
Consultants
Custom Products
Educational Products
Fair Trade
Food
Games & Toys
Home & Garden
Independent Artist
Jewelry
Multimedia
Paper Products
Recycled / Green
Reproductions
Souvenir & Promotional Items
Store Operations & Supplies

Mechanical Specifications (in inches):

Trim Size: 8.375 x 10.875
Bleed: 8.625 x 11.125
Live: 7.375 x 9.875

Digital File Requirements:

Acceptable programs include: Quark, Photoshop, Illustrator or PDF files.

All images must be 300 dpi or greater.
Disks should include both screen and printer fonts.
A Matchprint (for color) or a laser proof (for black-and-white) must accompany all ads.
Changes to submitted ads are subject to additional cost to be incurred by the advertiser.

Product Category Ad Artwork Information:

Product image size is a 1.558" x 1.5" square. Disk must be labeled and accompanied by a laser proof. Image should be 300 dpi or greater and color set to CMYK. Image must be of product only – no company logo, promotional text or contact information may be in the image. Scanning services available for $22 per image. Ads should feature a single product or group of related products. Product description must be 25 words or less and may be edited for content. Ads may be refused at MSA's discretion. All products must be available wholesale.

Call or e-mail Cindy Pike, (503) 726-4960 for a more complete checklist.