Museum Store Association

Advertising Tools:

2010 Program Book & Expo Guide Rates

Ad reservations due*: March 10, 2010
Ad materials due: March 15, 2010
Frequency: Annual
Circulation: 1,400

Full-color Ads*	Member Rates	Non-member Rates
Outside Back Cover	SOLD	SOLD
Inside Front Cover	SOLD	SOLD
Inside Back Cover	$1,600	$1,920
Full-page	$1,150	$1,380
1/2-page Horizontal	$830	$995
1/3-page Horizontal	$765	$920
Product Category Ad (Print and Online)	$315	$375
* No charge for bleeds

Product Category Ads
All 2010 Product Category ads will be posted on the MSA Web site! Ads are indexed by category (see below). Advertiser must choose one category; if advertiser does not indicate category selection, MSA staff will choose the category.

Product Category Ad Specifications
1.5" x 1.5" full-color image of product
Company name
20-word description
Phone number
Fax number
E-mail address
Web site address
Booth number

Product Categories
Apparel / Accessories
Books & Related
Consultants
Custom Products
Educational Products
Fair Trade
Food
Games & Toys
Home & Garden
Independent Artist
Jewelry
Multimedia
Paper Products
Recycled / Green
Reproductions
Souvenir & Promotional Items
Store Operations & Supplies

Mechanical Specifications (in inches):

Trim Size: 8.375 x 10.875
Bleed: 8.625 x 11.125
Live: 7.375 x 9.875

Digital File Requirements:

Acceptable programs include: Quark, Photoshop, Illustrator or PDF files.

All images must be 300 dpi or greater.
Disks should include both screen and printer fonts.
A Matchprint (for color) or a laser proof (for black-and-white) must accompany all ads.
Changes to submitted ads are subject to additional cost to be incurred by the advertiser.

Call or e-mail Cindy Pike at Skies America, (503) 726-4960, for a more complete checklist.

Ad Dimensions (in inches):
2-page spread 15.75x10
Full page (bleed) 8.625x11.125	Full page 7.375x9.875
1/2 page horizontal 7.375x4.812	1/3 page horizontal 7.375x3.125
Product Category Ad Image 1.5x1.5
Product Category Ads Example of a full-page of PC ads