Advertising Tools:
Museum Store / Product News Ad Contract (PDF)
Program Book & Expo Guide Ad Contract (PDF)
Annual Directory & Buyers Guide Ad Contract (PDF)
MSA Mailing List Rentals
2010 MSA Media Kit (7 MB PDF)
MSA Advertising Payment Policy
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Why Advertise?
The best approach to marketing your products and services to your customers is frequent advertising. Did you know that a prospective customer needs to see your advertisement at least three times before they will take action? Read why in this article. MSA has multiple advertising opportunities for every strategy and budget. Contact Lisa House today for a custom solution to meet your needs.
Advertising Opportunities
Museum Store magazine — Rates
& Specifications
 Full-color, quarterly, glossy magazine
— #1 member benefit
Circulation: 2,500
Total Audience: 8,250 (Based on an average pass-along rate of 3.3.)
Frequency: Quarterly
• 60% say that Museum Store is the only magazine they read.
• More than 83% of readers save articles or entire issues of Museum
Store.
Download contract
(PDF)
Product News
Special Section in Museum Store magazine: MSA's Showcase of Speciality Store Merchandise – Rates
& Specifications
Circulation: 2,500
Total Audience: 8,250 (Based on an average pass-along rate of 3.3.)
Frequency: Quarterly
Ads include photo of product, description of product and company contact
information.
Ads also appear on www.MuseumStoreAssociation.org
Download contract (PDF)
2010 Program Book & Expo Guide —
Rates & Specifications
 Distributed to all MSA
Retail Conference & Expo attendees, includes list of exhibitors.
Circulation: 1,400
Frequency: Annually, Spring
• Buyers at the Expo use it to navigate the tradeshow floor and keep
it for later reference.
• 85% of those who attend the Expo place orders.
Download contract (PDF)
2010 – 2011 Directory & Buyers Guide —
Rates & Specifications
 The Who’s Who of museum
store members and exhibitor affiliates.
Circulation: 2,500
Frequency: Annual
90% of members keep and use MSA’s Directory & Buyers Guide
for at least a year.
Download contract (PDF)
Advertising Sales
Lisa House
Advertising Sales Executive, MSA Publications
Skies America Publishing Company
9655 SW Sunshine Ct, Ste 500
Beaverton, OR 97005
(503) 726-4984
Fax: (503) 520-1275
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Reader Profile*
- 99% of our readers are involved in buying products
and services
- 63% say they specifically placed orders from advertising
- 79% of those say they placed multiple orders from
advertisements
- 76% visited advertisers’ Web sites
- Our readers include the largest museums in
the United States and abroad including the Smithsonian Institution,
Metropolitan Museum of Art, American Museum of Natural History,
The British Museum and many more — representing
hundreds of millions of dollars in product sales.
*Source: Monalco LLC, 2008 Readership Survey
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