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MSA Wins 2009 SASI Merit Award for Work on The Cultural Traveler
For Immediate Release: Feb. 10, 2010
Contact: Tina Eichner, Managing Editor
(303) 504-9223 x14
DENVER – The Museum Store Association (MSA), in partnership with U.S. Cultural & Heritage Tourism Marketing Council, received a SASI Merit Award at a ceremony held in January during the Shop America Tourism Conference in Las Vegas, NV. SASI (Shop America Salutes Innovation) Awards are bestowed on organizations or businesses that demonstrate creativity and effectiveness in promoting cultural and heritage tourism and shopping.
MSA received the honor due to its work to promote tourism at museums and cultural institutions through the annual publication of The Cultural Traveler guidebook. The award was presented to MSA Executive Director Beverly Barsook and U.S. Cultural & Heritage Tourism Marketing Council Executive Director Sheila Armstrong. The Cultural Traveler showcases dozens of cultural and heritage destinations and travel partners to the growing cultural travel market.
This heightened visibility for museum stores featured in The Cultural Traveler is a direct result of MSA’s partnership with the U.S. Cultural & Heritage Tourism Marketing Council and Shop America Alliance. One of the goals of this strategic partnership is to increase public relations for museum stores and the cultural commerce industry.
“MSA is proud to be involved in The Cultural Traveler. This forward-thinking, creative initiative proactively promotes our unique cultural heritage organizations to the travel industry,” said Barsook.
“Receiving this SASI award is especially appreciated by the U.S. Cultural & Heritage Tourism Marketing Council, because it recognizes not only the quality of The Cultural Traveler publication but also the effectiveness of our merging resources and partnerships to market cultural and heritage travel,” said Armstrong.
At the Shop America Tourism Conference, the work of 21 SASI Winners from throughout the United States and Mexico was showcased in a 45-minute video presentation. This was the ninth consecutive year that the SASI Awards have been presented.
For more information about The Cultural Traveler, visit www.museum-store.travel.
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MSA is a nonprofit, international association organized to advance the success of museum retail professionals. By encouraging business excellence in museum stores, MSA helps cultural commerce professionals better serve their organizations. MSA also is focused on helping increase awareness about museum stores as unique shopping destinations for tourists and cultural travelers.
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