Take Charge: Define the Future imageThe Industry Event for Cultural Commerce Professional Development and Shopping!

56th MSA Retail Conference & Expo :: Rosemont, IL :: April 30–May 2, 2011
Donald E. Stephens Convention Center


Are you doing enough to take charge of your career, your store’s direction and your role in your institution? After a challenging few years in the American economy, it’s time we take charge of our individual and collective future!

By attending the 2011 MSA Retail Conference & Expo, you’ll get professional tools and exciting products and develop the personal confidence and contacts to help you define your future. Join MSA in Rosemont for the one event you can't afford to miss!

Download the 2011 Conference Promotional Booklet!

2011 Keynote: Bridging the Gap—Managing For-Profit Responsibilities in a Nonprofit Environment
Speaker: Brad Kauffman, VP and GM of Merchandise and Retail From The Met

Wrap up your Conference experience as Brad Kauffman, VP and GM of retail and merchandise at The Metropolitan Museum of Art, shares insights into how store management’s resourceful and entrepreneurial drive can be channeled successfully into a museum’s culture. You’ll leave inspired and with a sense of empowerment from learning how Brad is melding his considerable retail background with The Met’s mission.

Based on Your Survey Feedback, the 2011 MSA Conference Includes:
  • A keynote address by one of our own—come hear Brad Kauffman, VP and GM of merchandise and retail at The Metropolitan Museum of Art, as he explores his own experience in bridging retail and culture.
  • A chance to network with old friends and make new connections at a reception in the Expo hall on Sunday evening.
  • A Conference Advisors Program that connects seasoned retail professionals with our first-time attendees to help them make the most of the Conference.
  • Discussion groups by experience level—new store managers, mid-career and seasoned professionals get achance to share the challenges and solutions that come at various career stages.
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