Founded in 2017, Museum Store Sunday encourages community members to be a patron and shop small by giving back to cultural institutions in their area. Museum Store Sunday, celebrated on the Sunday following Thanksgiving, is the signature annual international event and consumer shopping campaign that directly supports arts and cultural institutions around the world.
In 2019, participating museums represented 1,453 stores in all 50 states, 22 countries and five continents. Most museums offer a special discount, event or featured product to draw visitors to their stores. Store owners work with vendor partners create custom products of their Museum Store Sunday celebrations and participating museums receive help from MSA through customizable promotions, listing in our store locator, inspiration for planning and possible local and national media attention. We are here to help you make Museum Store Sunday your busiest day of the year!
Save the Date! Museum Store Sunday 2021 is November 28.
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49% of participants saw an increase in sales on Museum Store Sunday.
48% of participants found their stores celebration of Museum Store Sunday to be a success.
68% of surveyed stores said their institution embraced their Museum Store Sunday festivities.