Buyer's Choice Awards

The Buyer’s Choice Awards recognize creativity and innovation in retail products among the exhibitors at MSA FORWARD.

Congratulations to the recipients of the 2021 MSA Buyer's Choice Awards! See below to see a list of finalists (selected by MSA Education Advisory Group) and winners (voted on by MSA buyer members), who were announced at MSA FORWARD VIRTUAL on April 29.

MSA 2021 Buyer's Choice Finalists

Books & Multimedia

  • *WINNER!* Schiffer Publishing Ltd: Birds in The Barnes Foundation
  • Applewood Books: Maddie and Liam at the Museum 
  • Flatyz Candles: Flatyz Candles

Education & Games

  • *WINNER!* The Unemployed Philosophers Guild: Eidos Art Matching Card Game
  • Heebie Jeebies LLC: Jet Car
  • Celestial Buddies, LLC: Our Precious Planet

Custom Design

  • *WINNER!* Kinzoku Custom: MADE WITH YOUR ART
  • Modgy: Louis C. Tiffany Field of Lilies Fashion Mask
  • Cat's Meow Village: Custom, Laura Ingalls Wilder Collection


  • *WINNER!* The Product of Design: Seed Planter Box - Morse Museum Watercolors
  • The Global Artisan Inc. DBA LIKHA: Sustainable Fair Trade Coco Coir Animal Planters
  • Dunitz & Company: Frida Teardrops


  • *WINNER!* Popcorn Custom Products: Willie Cole's Black Art Matters Hoodie & Tee
  • Architee, LLC: Saturn V Rocket Tee
  • Folkmanis, Inc.: Dragon Wristlet 


  • *WINNER!* Chick Boss: "Sound" Collection
  • Christophe Poly: Architectural Earrings
  • KJK Jewelry: Recycled Ancient Roman Glass Necklace

Paper Products

  • *WINNER!* Wizhead, Inc.: The Scream with Cats
  • Quilling Card: Quilled Caterpiller Greeting Card
  • Blackbird Letterpress: 3D Pure Sunshine Greenhouse Card

Finalists were also listed in the April issue of MSA News Brief and on social media. The winners will receive additional exposure in the Fall issue of Museum Store Magazine, as well as placement on the MSA website.