The Museum Store Association Institution Membership gives you access to the knowledge, resources and community you need to create a thriving, revenue-producing store that supports the greater mission of your cultural institution. Nonprofit retail professionals across the nation turn to MSA to connect, learn and do business with like-minded professionals that understands the intricacies of museum stores. 

Member-exclusive benefits:

• Access to on-demand webinars on relevant trends and best practices
• Access to the MSA Marketplace, an exclusive B2B platform for MSA institution buyers and MSA vendors.
• Community discussions through Shop Talk, MSA’s online community that allows you to ask questions, seek advice and gain insights from your peers on best practices and lessons learned
• Subscription to the digital and print issues of Museum Store Magazine, MSA’s biannual publication, is the leading source of ideas, interviews and information for store operators at nonprofit and cultural institutions
• Membership in one of our eight regional chapters for local networking and education
• Access to the detailed Knowledge Standards representing skills that support a member’s professional development
• Listing in the MSA Online Membership Directory
• Access to the MSA Job Source for posting jobs and finding talent
• Eligibility for recognition through MSA awards program
• Thought leadership opportunities to contribute to MSA publications and monthly blog
• Volunteer opportunities on an MSA taskforce or committee
• MSA exclusive networking opportunities at national and regional markets and gift shows to connect with fellow members in the context of larger industry events

*nonprofit institutions and individual members can vote in MSA elections and serve on the Board of Directors.

Special member pricing:

• Registration for MSA Annual Conference & Expo, MSA FORWARD, the premiere opportunity for nonprofit retail professionals to meet with vendors and learn trends and best practices
• eBooks and industry publications providing relevant data for benchmarking your success and key insights into topics such as tourism trends, increasing web traffic and public relations
• The 2018 MSA Retail Industry Report, which provides benchmarks and insights for nonprofit retail professionals and institutions 

Who can join as a an Institution Member 

Any museum, zoo, historic house, etc. which self-operates a museum store. Museum store may not be outsourced. Each member is authorized to cast votes for their institution. Institution determines voting members, and may change the individuals as desired.

Institutions can choose the amount of employees they wish to allocate to MSA membership. The levels for institution membership are as follows: