MSA FORWARD

BOOTH SALES & REGISTRATION ARE NOT YET OPEN. PLEASE CHECK BACK IN EARLY DECEMBER.
All members will get an email notification when booth sales & registration are open.

Join the Museum Store Association (MSA) and hundreds of nonprofit retail professionals for the 67th annual MSA FORWARD Retail Conference & Expo, taking place May 18-22, 2022 in Boston, MA. MSA FORWARD is being held in conjunction with the 2022 American Alliance of Museums Annual Meeting & Expo!

  • Learn best practices and new ideas for store merchandising, operations, marketing and sales
  • Participate in dedicated networking events and create connections that will inspire new ideas
  • Meet with more than 200 museum store vendors about your product needs
  • Hear from knowledgeable industry experts during session breakouts and keynote presentations
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