MSA FORWARD 2027
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Albuquerque/Santa Fe, New Mexico
May 17-21, 2027
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Where Cultural Retail Leaders Come Together
Reconnect with your community at MSA FORWARD 2027, the annual gathering of museum store professionals, nonprofit retail innovators, and industry partners. Join us May 17–21, 2027, at the lively Albuquerque Convention Center for an unforgettable conference and expo designed to spark ideas, build relationships, and elevate your retail impact.
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- 220+ Specialty & Mission-Aligned Vendors.
- 4 Days of Practical Retail Workshops & Keynotes.
- 100% Focused on Non-Profit & Cultural Institution Retail.
- Free Institution Registration: Individual Institution Members attend at no cost when registered by April 10, 2027.
- REGISTRATION OPENS December 8, 2026.
- Schedule at a Glance HERE.
Follow the links below to learn more and book your stay for the 2027 MSA FORWARD Conference & Expo, May 17-21:
CALL FOR SPEAKERS: Present a session at MSA FORWARD. Submit your proposal by filling out the Speaker Proposal Form.
INTERESTED IN EXHIBITING OR SPONSORSHIPS?
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- Booth Sales are now open! Learn more about exhibiting by visiting the information page HERE.
- Learn more about exhibitor opportunities and building a presence for your brand at MSA FORWARD 2027 by reviewing the MSA FORWARD Exhibitor Prospectus.
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