MSA FORWARD

Join the Museum Store Association (MSA) and hundreds of nonprofit retail professionals for the 67th annual MSA FORWARD Retail Conference & Expo, taking place May 18-22, 2022 at the Boston Convention & Exhibition Center in Boston, MA! MSA FORWARD is being held in conjunction with the 2022 American Alliance of Museums Annual Meeting & MuseumExpo.

  • Learn best practices and new ideas for store merchandising, operations, marketing and sales
  • Participate in dedicated networking events and create connections that will inspire new ideas
  • Meet with more than 200 museum store vendors about your product needs
  • Hear from knowledgeable industry experts during session breakouts and keynote presentations

FULL CONFERENCE SCHEDULE

***FOR ALL INFORMATION, INCLUDING PRICING, REGISTRATION KIT, EXHIBITOR PROSPECTUS, HOUSING, A SCHEDULE OF ALL SESSIONS AND EXCURSIONS, AND MORE CLICK HERE.***

MOBILE APP

Download the MSA FORWARD Mobile App! Set up your agenda, bookmark exhibitor booths to visit, network with other attendees, learn about our speakers, and more.

  • Click here to find in the iPhone App Store, here to find for Google Play, or search "MSA FORWARD 2022" in the app store.
  • Your mobile app login is your registration email, and your password is your conference badge number. These credentials were emailed to registered attendees on April 28. Can't find the email? Log into the Attendee Service Center and select "Registrant Documents" from the drop-down menu. In the list of Email Confirmations, click "Preview" on the email titled "Approved Confirmation Email" -- you will find your badge number (your app password) underneath the barcode.

MSA + AAM

This year MSA FORWARD is co-located with the American Alliance of Museums (AAM) Annual Meeting & MuseumExpo. These two events are being held in the same convention center, and registered attendees of either conference are welcome to visit both MSA and AAM booths in the shared Expo Hall space. MSA FORWARD registered attendees may also attend the AAM General Session and keynote presentations at no added cost. 

BEWARE OF HOTEL AND ATTENDEE LIST SCAMS

Hotel Alert: Please do not make any reservations through any unknown housing or travel company. Reservations made by these unaffiliated groups may appear to be for lower rates; however they may be illegitimate, have unreasonable cancellation or change penalties, or be completely non-refundable.

Attendee List Alert: Exhibitors, if you receive emails that propose to sell the MSA or AAM conference attendee lists, do not engage with the sender and delete the email. MSA and AAM do not rent or sell email lists to third parties.

 

Thank you to this year's MSA FORWARD sponsors!

 

Gold

Silver

     

Bronze

  

 

See all of our supporting sponsors here.

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