MSA FORWARD 2026

CALL FOR PROPOSALS: Deadline September 26, 2025

EXHIBITOR BOOTH SALES: Open to all Vendor Members

View the Schedule at a Glance

ATTENDEE REGISTRATION: Check back in December!

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Where: Philadelphia Convention Center, Philadelphia, PA

When: May 19-22, 2026

What’s New: NEW INITIATIVE in 2026! 

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The Museum Store Association (MSA) has announced a new initiative aimed at supporting museum store professionals during a time of financial uncertainty. Beginning with MSA FORWARD 2026 in Philadelphia, individual MSA institution members receive free registration for the Annual Conference & Expo.

By removing the cost of registration, MSA aims to make it easier for institutional members to share best practices, discover new merchandise, and build lasting industry relationships, bringing back valuable insights and merchandise strategies to their organizations. 

 CLICK HERE TO LEARN MORE ABOUT THE VALUE OF MEMBERSHIP AT MSA

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MSA FORWARD – where museum store professionals and vendors learn, connect, and do business.

• Business & Sourcing: Meet buyers and vendors in a trade show setting built specifically for museum retail.

• Learning: Attend expert-led session breakouts and keynote talks on marketing, merchandising, and nonprofit retail operations.

• Networking: Dedicated events like Buyer Roundtables, receptions, silent auction, and more. Foster meaningful connections by attending this annual event.

• Community & Awards: Celebrate excellence via Buyer’s Choice and Recognition Awards, join MSA’s community, and explore peer best practices.

Access Recorded Sessions from MSA FORWARD 2025 in Los Angeles by visiting this page >>> Conference Recordings