| Move the keynote event to Saturday. |
After review, we determined that a Monday anchor event is required to ensure exhibitors the best possible traffic on the second day of the Expo. The Vice President and General Manager of Merchandise and Retail for The Metropolitan Museum of Art, Brad Kauffman, will deliver the 2011 address. His comments on bridging for-profit and nonprofit models will be an inspiration to all and well worth waiting for. |
| Offer half-day workshops. |
MSA surveyed members about the level of interest in attending an in-depth workshop on the Friday before the Conference. Interest was insufficient to pursue for 2011. |