The 2015 MSA Annual Conference & Expo brings museum store buyers and vendors together in Hartford for three days of learning, shopping and fun!

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MSA vendors are the trusted business partners of hundreds of museum store buyers across the globe.

The 2015 MSA Retail Conference & Expo is designed to help nonprofit retail professionals succeed at the balancing act they perform every day with four days of dynamic learning sessions and opportunities to connect with select MSA vendors who offer products matched with the museum store industry. Learning sessions are presented by the leading thinkers in nonprofit retailing who share the knowledge you need to run your store, meet the needs of management, make the most out of challenges, be a leader and through retailing contribute to your institution’s brand and extend the experience of your visitors.


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  • Connect

    Network with more than 300 colleagues during receptions, member luncheon and awards, and more receptions.

  • Learn

    More than 20 educational sessions will cover inventory best practices, marketing, financial management, merchandise planning and more.
    Fantastic opening and closing keynotes will inspire your work as a nonprofit retail professional.
    A guided excursion to Hartford’s historic and fantastic museums will give you new ideas.

  • Do Business

    Connect with more than 200 vendors with merchandise aligned with the museum industry.
    Shop for three days and connect with MSA vendors. The best business relationships are born at the MSA Conference & Expo.
    The product development marketplace highlights products developed by museum stores.


The Museum Store Association Individual Membership gives you access to the knowledge, resources and community you need to create a thriving, revenue-producing store that supports the greater mission of your institution—and the greater mission of YOU! Through MSA, nonprofit retail professionals connect with a select group of vendors who support the association and whose products support your buying and branding strategies.

  • Online and in-person learning sessions throughout the year.
  • MSA Certificate Program for your continued career growth.
  • Connections with MSA vendors who supply high quality, distinctive products for the museum store space.
  • Your membership is yours—it goes wherever you go.
  • Online networking with ShopTalk, MSA’s online community.
  • Members save on popular MSA publications and the Industry Retail Report.
  • Discounts on books, events, learning sessions and at member museum stores.
  • Museum Store magazine, Weekly News Brief and quarterly member newsletter.

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2014 RR Cover v3

Museum Store Association Releases 2014 Industry Retail Report

Denver – October 20, 2014 – The Museum Store Association (MSA) has released the 2014 MSA Retail Industry Report: Financial, Operations, Salary, and Best Practices Information for the Nonprofit Retail Industry. The report provides benchmarks, offers insight and enables nonprofit retail professionals, vendors, service providers and institutions to make smart business decisions. MSA undertakes a […]


Jama Rice

Associations are People Too

Did you know there’s an association for associations? I attended the 2014 American Society of Association Executives (ASAE) annual meeting in Nashville in August. As senior managers of associations gathered from all over the world, the trends that are affecting professional societies and trade organizations were the topic of many conversations and sessions. While many […]


Meg Hauser

I need some help! I’m developing provenance cards, tags and shelf talkers for our store and have some questions about how everyone else creates these items. Do you use a template? Do you print them in-house or send them out? How much customization do you do? (For instance do you edit each tag per item or do you have a standard card for the whole store, each department, category, etc.?) What quality standards do you maintain? Are these expected to be of the same quality as say exhibition/membership brochures? We’ve never used these in our museum,  but I think they are a wonderful idea! I’m meeting to discuss this project next Tuesday and would appreciate any input or suggestions you can provide! Thank you!

Meg HauserThe National Museum of Toys/Miniatures
Katherine J. Kornblau

Dear Anne and other buyers searching for Kennedy inspired jewelry: We are in the midst of developing a First Ladies Collection which will feature pearl and pave elements in the appropriate historical styles, all made in the USA. If you are interested and would to see what we are developing, or if you have suggestions based on your past sales of Kennedy or other First Lady jewelry, we would love to hear from you. Please let us know about your best selling styles and optimal price points. Since we are in the development phase this is a perfect time to incorporate all your feedback to make an ideal collection. We have some pieces completed and ready to sell and hope to launch an expanded assortment at the NY Now show early February. Many thanks!

Katherine J. KornblauKJK Jewelry, Inc.
Michael Higdon

Calling all vendors! I am working on a project with one of my trustees to develop product for a project that will be a joint venture between the foundation she heads and my museum. irst this project will be centered on the logo which is a full color image so I am looking to find product ideas that can be done using a full color images. Second the product will be geared towards women so I am looking for product that would appeal to this market. Thirdly I am looking for low run custom product and finally if possible I am looking for made in the USA.

Michael HigdonNational Building Museum
Christine Gardner

I have been asked to meet with our CEO and Finance department to discuss how we might expand our branded offerings in the store and throughout the organization.  We have a very small store and I have to be very strategic about what gets shelf space.  Can those of you who sell branded/logo   merchandise in your stores, especially art museum stores, tell me what types of items sell best?  What items have not moved well for you?   I’ve been in position less than a year and  have not  yet  created any branded merchandise.

Christine GardnerArtis-Naples