Coolest Thing I Ever Bought

I have to admit the gift shop is often my favorite part of most museums. As an avid art lover, museums are always on my agenda whenever I travel. For me, after spending several hours exploring a museum, the gift shop is often like dessert.  The gift shop is a little bit of sweetness that […]



CSAE Names Jama Rice President

Jama Rice, MBA, CAE, Executive Director/CEO of the Museum Store Association, was named president of the Colorado Society of Association at the Annual Conference in June 2015.  Jama will serve as president for the period of July 1, 2015 to June 30, 2016. Joan Tezak, CAE, CMP, Executive Director of CSAE said, “Jama begins her […]



It IS About Profit

It is about making a profit and producing that ever-elusive, positive net income! Every retailer struggles with this every day—how to attain it and how to increase it. It takes a strong retail team to build the foundation and put all of the pieces together to get there. Do you have the right fixtures and […]


A Museum Store Association Membership gives you access to knowledge, resources and community to help you create a thriving, revenue-producing store. MSA member nonprofit retail professionals like you are able to connect with vendors who are there to support you and provide products that enable you to extend your institution’s experience. Here are just a sampling of what MSA has to offer:

  • Online and in-person learning sessions.
  • MSA Certificate Program to enhance your retail skills.
  • Connect with MSA vendor members offering distinctive products.
  • MSA ShopTalk, the online networking community.
  • MSA publications and the Industry Retail Report.
  • Discounts on books, events, learning sessions and participating member stores.
  • Museum Store magazine, News Brief and quarterly member newsletter.

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