Van Gogh Blur

MSA vendors are the trusted business partners of hundreds of museum store buyers across the globe.


The MSA Annual Conference & Expo brings museum store buyers and vendors together for three days of learning, shopping and fun!


The MSA Board is pleased to announce the appointment of Julie Steiner of The Barnes Foundation as Second Vice President for the 2015/16 term.


MSA’s new certificate program gives you the knowledge you need to ensure your continued career growth.


The Museum Store Association Individual Membership gives you access to the knowledge, resources and community you need to create a thriving, revenue-producing store that supports the greater mission of your institution—and the greater mission of YOU! Through MSA, nonprofit retail professionals connect with a select group of vendors who support the association and whose products support your buying and branding strategies.

  • Online and in-person learning sessions throughout the year.
  • MSA Certificate Program for your continued career growth.
  • Connections with MSA vendors who supply high quality, distinctive products for the museum store space.
  • Your membership is yours—it goes wherever you go.
  • Online networking with ShopTalk, MSA’s online community.
  • Members save on popular MSA publications and the Industry Retail Report.
  • Discounts on books, events, learning sessions and at member museum stores.
  • Museum Store magazine, Weekly News Brief and quarterly member newsletter.

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Board Appoints 2nd Vice President

The Board of Directors of the Museum Store Association (MSA) is pleased to announce the appointment of Julie Steiner, Retail Operations Manager at The Barnes Foundation, as Second Vice President for the 2015/16 term. The second vice president serves a three-year term, serving as board president in the final term. “Julie’s appointment as incoming second […]



Why I Invest

I invest time writing customer service and sales training programs. Why? Because the payoff is that my customers will be well serviced. I invest time in developing products that reflect the Kennedy Center. Why? Because those are the proprietary products that support our mission and can produce additional margins. I invest time in writing a […]


David Graveen

A special thanks to Ione Saroyan, NA Chapter President and Rachelle Jones, The Clark, for organizing and hosting a great chapter meeting at the eye-stopping Clark. The meeting was attended by nearly 50 members. A special shout out to Michael Cassin who ended our meeting with an electric and eclectic tour of The Clark. Speakers ranged from Liz Provo at Constant Contact to Joanne Domeniconi at The Grommet (follow her company!) A lot was learned and shared in less than 48 hours. How glad I am to have attended the North Atlantic Chapter Meeting.

David GraveenPopcorn Custom Products
Lara Sundberg

I typically only buy books for adults on art that relate to our permanent collection or the special exhibitions but we are thinking of starting to sell some fictional stories about the art world like Steve Martin’s An Object of Beauty. Do any of you all carry something like this? Are there any absolutely hit or miss books you’d like to share? Books have not been moving well at all for us lately.

Lara SundbergAppleton Museum of Art, College of Central Florida
Jennifer Barnella

Phoenix Art Museum will be hosting an exhibition this coming Spring featuring Leonardo da Vinci’s Codex Leicester. This particular codex is essentially a collection of Leonardo’s notes and observations on water, astronomy and geology. This is the first time an item from the hand of Leonardo will be shown in Arizona. Needless to say, this is very big and exciting for us! I would love to speak with anyone who has hosted a Leonardo exhibition in the past, especially if it included a codex notebook. If you are willing to share, I would love to know what you sold, what did well, what didn’t, etc. I also welcome any product suggestions from others as we are just beginning to put our merchandise plan together and I’m desperately trying to wrap by brain around all the different directions we can go with this. Thanks to everyone, as always, and long live Shoptalk!

Jennifer BarnellaPhoenix Art Museum
Sandy Fisher

To my MSA Friends: I wanted you to know that I will be retiring effective this month. For over 25 years, I have had the privilege and pleasure to be the manager and buyer for retail operations at the Mint Museum in Charlotte. The MSA family, this special retail museum profession, with managers, buyers, and vendors has helped me enjoy this job for so many years and make the Mint Museum Shops successful. So it’s important for me to say THANK YOU for your many years of support.

Sandy FisherMint Museum, Charlotte NC


Hartford mastheat

We’re heading to Hartford for four days of learning, shopping, networking, buying and fun.

Each year the MSA Conference & Expo brings together museum store managers and vendors from around the world for education, networking and buying.

MSA members and vendors look forward to this annual opportunity to connect and reconnect, forge new relationships, learn from the best minds in the industry, and enjoy the great cities we visit.

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  • Connect

    Network with more than 300 colleagues during receptions, member luncheon and awards, and more receptions.

  • Learn

    More than 20 educational sessions will cover inventory best practices, marketing, financial management, merchandise planning and more.
    Fantastic opening and closing keynotes will inspire your work as a nonprofit retail professional.
    A guided excursion to Hartford’s historic and fantastic museums will give you new ideas.

  • Do Business

    Connect with more than 200 vendors with merchandise aligned with the museum industry.
    Shop for three days and connect with MSA vendors. The best business relationships are born at the MSA Conference & Expo.
    The product development marketplace highlights products developed by museum stores.